Data analysis involved both bottom-up and top-down approaches. Thematic coding was used for analysing the data. The transcripts were then coded in NVivo. All recordings were digitized, then translated from Bengali and transcribed using Transana. eight focus group discussions (on a couple of occasions two groups were merged due to time constraint) and 35 interviews (not all 50 farmers continued using the mobile telephones or attended formal interviews), along with ethnographic observations and informal discussions provided rich and thick data for this research.
